Description
THE ENTREPRENEUR
The British property boom of the early 1970's was a time of outrageous fantasy, a time that allowed Alex Carradine, the entrepreneur of I. G. Broat's story, the opportunity to amass greater wealth and power than he could ever have imagined. No stranger to the crushing grind of real Poverty and its insidious ability, the efforts of even the cleverest and most to thwart tenaciousness, Alex has used his independence, drive, ambition and innate honesty to lift himself above his sordid East End beginnings. He is a struggling young car dealer, just beginning to keep his head above water, when the boom hits. Alex becomes so en meshed in the intricate tangle of promoters. politicians and property developers that he allows his personal life to be virtually destroyed, and almost loses his grip on reality in pursuit of his dreams.
When the bottom suddenly drops out of the property market and financing instantaneously dries up, Carradine is left with his grandest fantasy-the tallest office tower in London-only half realized. And then, fin- ally, those very qualities that sustained him in the early days reassert themselves and al- low him to survive the collapse of his dream empire.
The Entrepreneur gives us a fascinating, realistic, hard-nosed picture of the harsh world of business, where financial webs are too often woven of beautiful, seductive, but fragile gossamer threads. Based on little- known facts of the near-fatal British property boondoggle, I. G. Broat's novel is a to- tally absorbing, powerful and superbly entertaining read.
