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The eProcess Edge: Creating Customer Value & Business Wealth in the Internet Era

By: Peter Keen, Mark McDonald

Book Condition: Very good, Minor foxing on edges
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RM27.90

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Description

This book is a practical roadmap that shows managers and technology decision-makers exactly how to improve their processes and capabilities, gain the competitive advantage through relationships, and help their companies build wealth. Revealing the advantages of eProcess, the authors show how to combine new technology with business processes to generate faster revenue growth and greater profits through relationships and repeat business.

Peter Keen has sold over 200,000 copies of 3 best-sellers, and is a regular columnist for ComputerWorld, a regular keynote speaker at conferences and is also the founder and Chairman of Keen Innovations. Organisation's with which he has worked include British Airways, British Telecom, Citibank, Glaxo and IBM. Mark McDonald is one of the top e-commerce veterans at Andersen Consulting, and is a popular speaker on the issues of eCommerce. Already attracting significant attention, this book is certain to be a best-seller!
ISBN:9780072126266

Additional information

Weight 620 g
Dimensions 235 × 160 × 26 mm
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ISBN 9780072126266