Description
Ben Feldman is one of the nation's dozen top sales-people. In his own field, life insurance sales, he stands alone. I feel no misgivings about describing him with the much over-used word, "genius."
But Ben Feldman doesn't regard himself as one.
He feels that his success is the result of a keen desire to rise above his less-than-affluent boyhood, and a gift for intelligent hard work and long hours.
Success, though, seldom comes from incentive and grueling work alone. They must be present, but there must also be a special approach, a different way of doing things.
Ben Feldman has developed a sales method pecu-liarly his own. In this volume, I have attempted to describe it in a detailed organized fashion.
- Andrew H. Thomson
