Description
The 'greening of industry' and 'eco goes mainstream' are slogans indicating dramatic changes in management attitudes over recent years. Although managers in the western industrial countries are adapting to ecology at very different rates, the fact of growing ecological awareness among both consumers and the business community is undeniable.
The Green Management Revolution: Lessons in Environmental Excellence aims not only to help raise awareness of responsible business managers towards the challenge of ecology, but also to demonstrate, with practical examples from pioneering companies, that an environmental approach to management can be cost effective, even for the most profit-minded manager. Waldemar Hopfenbeck shows how a coherent and integrated policy on ecology is the key to competitive edge, and perhaps even survival, in the open market.
Environmental influences are felt at all levels of business activity, from product design to new forms of packaging, from marketing to disposal. Using cases and examples from European and American companies in a wide variety of industries (manufacturing, high technology, consumer, service and trade), the author shows how a proactive environmental approach can be integrated into all functional levels of a business enterprise.
The Green Management Revolution is for executives of all levels, in marketing, finance, production, research and development, personnel, logistics, sales and public relations, who want to implement a strategic environmental policy.
ISBN:9780132764520
