Description
Praise for Art McNeil's"I" OF THE HURRICANE
"Art attacks North America's productivity
problem by taking aim at the real cause, which
is not a generation of lazy workers, but of
uninspired, confused senior managements.
Presented here are simple strategies to help
managers become effective leaders-by sending
out the right leader signals. Don't just read this
book; use it to get involved and start signaling
your commitment to quality, innovation, cus-
tomers and most important, to the
people you manage.'
TOM PETERS
co-author of IN SEARCH OF EXCELLENCE
"There is no substitute for human energy. THE
"I" OF THE HURRICANE provides a practical
no-nonsense way to create it.ยป
Kenneth Field
President
Bramalea Ltd.
"I've never read a more useful definition of the
importance of knowing your corporation's
raison-d'รชtre. Since we're all explorers of a tur-
bulent present and a wide-open future, we can
all benefit from Mr. McNeil's concept of having
the North Star of the corporate vision
to steer by.
John E. Cleghorn
President
The Royal Bank of Canada
