Description
"IBM has been built on some simple ideas and principles like thoughtfulness, courtesy and integrity." Buck Rodgers, IBM's top marketing executive for ten years, provides the first comprehensive behind-the-scenes look at marketing in the world's most successful company.
The secrets he reveals are obvious, as the above passage suggests. Yet in my view they are the clear-cut reasons, oddly hidden from competitors, which explain IBM's tremendous success.
ISBN:0060914173
