Description
Most managers will admit that 'gut feeling' often affects their judgement. But what exactly is a hunch? Where does it come from? Can the faculty be developed? Are there ways of putting intuition to systematic use?
These are some of the issues addressed by Roy Rowan, a journalist with Fortune magazine, in this entertaining and instructive book. He explains that intuition, or 'knowledge gained without rational thought', has a biological base. The intuitive mind organizes previous impressions, past encounters, and complex relationships in ways that can lead to effective decision making. He draws on the personal experience of the chief executives of some of the world's most successful companies to give new authority to the role of intuition in business.
