Description
Can anyone be creative? What makes a 'genius'? Why aren't creativity and IQ necessarily linked, and how can we exploit the staggering potential of the still largely underused human brain? The Keys to Creativity is the first book to assemble in non-technical language all the evidence which sheds light on the 'mystery' of creativity.
It examines how and why people manage to create works of excellence - what motivates them; how they organise their thoughts; where ideas come from and compares scientific theories about creativity with what creative individuals themselves have to say about their achievements - including present-day artists such as Jonathan Miller, Michael Frayn, Mel Calman, Jean Muir and Terence Conran.
