Description
Your career is no laughing matter. That's why it's time to get serious about humor. In an era of merger mania, downsizing, and global competition, you need every advantage you can get.
Humor is a powerful tool for building career success. It can gain attention, create rapport, and make a message more memorable. It can also relieve ten- sion, enhance relationships, and motivate people. In today's competitive business environment-where every skill counts-humor can provide the winning edge.
Now in this breakthrough book, Malcolm Kushner, America's premier humor consultant, shows you how to tap the power of your most overlooked natural resource-your sense of humor. You don't have to be "naturally funny." And you don't have to know how to tell jokes. Kushner's unique system enables anyone to use humor successfully. Kushner is a pioneer in corporate
humor consulting and has trained thousands of managers, executives, and professionals in organizations ranging from start-up firms to Fortune 500 companies. In The Light Touch, he reveals the techniques that have proven effective for everyone from bank directors and missile engineers to manufacturing managers and IRS executives.
Not another jokebook for public speakers, The Light Touch is the first book that explains how to use humor in a full range of day-to-day business functions: meetings; memo-writing; negotiating; managing. The book is packed with practical ideas and advice that can help you improve your business performance in all these areas.
No matter where you stand on the corporate ladder, The Light Touch can provide a shortcut to your goal. The book shows you:
- how to manage conflict with humor
- how to develop personal anecdotes that make your point how to use humor to boost morale and build effective teams
- how to use humor in negotiations
- how to handle awkward and embarrassing situations with humor
- how to use humor to improve letters, memos, and reports and much more
As entertaining as it is informative, The Light Touch puts a powerful tool for success at your fingertips. It will transform your sense of humor into a powerful business asset. It will help you become a more effective communicator. It will give you the confidence you need to start today. And that's no joke.
Malcolm Kushner is a pioneer in the emerging field of corporate humor consulting. As an attorney- turned-humor-consultant, he has had his work featured in Time, The Wall Street Journal, The New York Times and numerous radio and television programs. His clients include IBM, Lockheed, U.S. West, Aetna and the IRS. He is also the creator of the widely quoted "Cost of Laughing Index"-a price index of the 18 leading humor indicators in America. A popular speaker on the corporate lecture circuit, he lives in Santa Cruz, California.
