The Little Red Book of China Business

Description

As the Chinese market continues to open up to the West, the opportunities for you and your business are endless. But so are the opportunities for making the wrong move, saying the wrong thing and unknowingly jeopardizing your success in this market. In order to succeed in China, you need to understand China and her people. The Little Red Book of China Business provides a unique approach to understanding the Chinese business culture by unlocking an essential key: The current generation of Chinese business people grew up with the lessons and teachings of Mao's Little Red Book, and these lessons guide their actions in business and culture. If you don't understand Mao and the Little Red Book, you don't understand China business. Sheila Melvin walks you through the key lessons of the Little Red Book, unlocking incredible business and strategy secrets along the way. ISBN:9781402209116