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The Long Tail: How Endless Choice is Creating Unlimited Demand

The Long Tail: How Endless Choice is Creating Unlimited Demand

By: Chris Anderson

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Description

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses - the endlessly long tail of that same curve. ISBN:9781844138517

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Weight 255 g
Dimensions 197 × 129 × 22 mm
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ISBN 9781844138517

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