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The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson

The Long Tail: Why the Future of Business is Selling Less of More

By: Chris Anderson

Book Condition: Significant foxing on cover of book, Good
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RM20.90 RM15.68

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Description

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses - the endlessly long tail of that same curve. ISBN:9781401308605

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Weight 328 g
Dimensions 232 × 155 × 18 mm
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ISBN 9781401308605

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