Description
The Macintosh Way is Guy Kawasaki's vision of "doing the right thing and doing things right"-the simple philosophy that leads to success in busi- ness. Though it was written from the heart of one of the high priests of Macintosh technology, it is not a book devoted solely to Apple fans or even computer buffs in general. Instead, it is a celebration of all great products, great marketing, and great customer service for these are the hallmarks of great companies. Throughout, Kawasaki is witty, irreverent, bold, and idiosyncratic as he describes new ways to approach the age-old hurdles in making and selling a product."Although The Macintosh Way has been praised for its insider expose of the way things used to work at Apple Computer, that's really the short view of this remarkable book. The author...lays out his vision for doing business..."-Chicago Sun TimesISBN:9780060973384
