Description
This book presents you with the most comprehensive and thorough coverage of strategic management that is available in the market.
The research used in this book is drawn from the "classics" as well as the most recent contributions to the strategic management literature.
The historically significant "classic" research provides the foundation for much of what is known about strategic management; the most recent contributions reveal insights about how to effectively use strategic management in the complex, global business environment in which most firms operate while trying to outperform their competitors.
Our book also presents you with many up-to-date or recent examples of how firms use the strategic manage- ment tools, techniques, and concepts developed by leading researchers.
Indeed, this book is strongly application oriented and presents you, our readers, with a vast number of examples and applications of strategic management concepts, techniques, and tools. In this edition, for example, we examine more than 600 companies to describe the use of strategic management.
Collectively, no other strategic management book presents you with the combination of useful and insightful research and applications in a wide variety of organizations as does this text. Company examples range from the large U.S.-based firms such as Amazon.com, Wal-Mart, IBM, Johnson & Johnson,
ISBN:9780538753197
