Description
Now the Bestselling "Bible" of Small Business Marketing Has Gotten Even Better!
In this all-new and revised fifth edition, small business guru David "Andy" Bangs shows you how to develop a comprehensive, custom-tailored marketing plan for your small business and how to develop a thoroughly focused marketing strategy.
The Market Planning Guide, written in Bangs's trademarked, easy-to-follow, and straightforward style, explains the "ins and outs" of marketing-the process of creating customers for your product or service in enough numbers and rapidly enough so that you can make your business successful and profitable. And with the help of hands-on work- sheets and checklists, The Market Planning Guide shows you how to:
- Target your most profitable prospects and customers.
- Distinguish your business from the competition.
- Develop a pricing strategy to maximize profits.
- Create a sales plan that yields the greatest results.
Sample marketing plans, an updated resource guide, plus all-new information on using the Internet, make The Market Planning Guide the most comprehensive market-planning tool that you and your business-can't afford to be without!
The Market Planning Guide is currently used by businesses-large and small-and students all around the world.
ISBN:9781574100983
