Description
Business writers at all levels from CEOs to secretaries-will use this best-selling handbook to write more effective letters and improve their communications skills. The handbook pro- vides nearly 200 model business letters as well as step-by-step guidance in tailoring each model letter to your specific needs. You'll find out how to personalize your letters for maximum impact, make your letters easy to read, interesting, and convincing... and utilize the psychology of persuasiveness. Most importantly, you'll learn how to use letters to...
- Build goodwill with your clients and colleagues.
- Promote and sell your products and services.
- Iron out a difficulty with a customer.
- Handle misunderstandings with suppliers or vendors.
- Get the information and materials you need for business success.
- Write a memo that gets action.
- Present yourself effectively in job-getting communications.
