Description
Beliefs, theories and ideologies compete today for public acceptance in a market place of their own. Produced in the factories of Academia, they are promoted and personalised via the media in much the same way as consumer items. Like motor-cars or vacuum-cleaners, 'this year's model' supersedes the obsolescent offerings of ages past, suggesting that this, at last, is the code to live by- until the next year's model, at any rate...
Academic celebrities and quasi objective 'experts' seek to persuade their own students and the public at large through the jargon of the social sciences that the promoted views are somehow 'scientific', objective, free from prejudice, vested interest or emotion. The alternative-mongers work as hard at the same sales pitch as do the salesmen of the original product.
ISBN:0043000495
