Description
Are entrepreneurs a homogeneous group of self-seeking tyrants or are they simply a more talented version of ordinary men and women? What are their special strengths and their weaknesses? What singles out the winners from the losers? Can more ordinary mortals learn any lessons from them?
We all recognise the image of the 'super hero, the wealthy, larger-than-life risk-taker and business autocrat who seems to have the power to change the destinies not only of companies but of whole industries, but what is the real story?
This book sets out to explore the world of the entrepreneur from the viewpoint of the informed, but impartial, observer, It aims to understand his inner motives, to recognise early indications of entrepreneurship, and to give an insight into his behaviour. Competitive, insecure, visionary, rule-breaker-each facet of the entrepreneur as colleague, boss or partner, is addressed in turn, and the text is illustrated with widely drawn case studies based on the author's own experience as an adviser to many successful entrepreneurs.
The Author
David Robinson was for many years a director of Spicers Consulting Group, the management consultancy division of the international firm of accountants, Spicer & Oppenheim. In that role he had particular responsibility for strategic and organisational development studies for smaller and medium- sized companies. He is now an independent consultant and is the author of Getting the Best Out of People, also published by Kogan Page.
