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The Nature of Marketing: Marketing to the Swarm as well as the Herd

The Nature of Marketing: Marketing to the Swarm as well as the Herd

By: Chuck Brymer

Book Condition: Very good
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Description

The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community. ISBN:9780230203365

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Weight 655 g
Dimensions 240 × 162 × 20 mm
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ISBN 9780230203365

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