Description
THIS POWERFUL STUDY of breakthrough innovation and strategic transformation takes readers behind the scenes of the legendary, yet enigmatic, NOKIA CORPORATION.
Tucked away in one of Europe's most far-flung corners, the Finnish Nokia Corporation has emerged in the past decade from near obscurity to become a global powerhouse in mobile communications, the leader in second-generation digital cellular, and a key player in the development of third-generation wireless services.
How did they do it? How did the 140-year-old company manage to survive the economic and political upheavals of its eras? And how did it recreate itself as it moved from forest-industry enterprise to European technology conglomerate to global cellular phone maker-and moving now to its latest incarnation as a mobile Internet vendor with a global vision and pioneering plans to "mobilize" the way the world works and plays in the 21st century?
The Nokia Revolution probes behind the company's official, often enigmatic, veneer to uncover the fascinating details of how Nokia operates, how its chief executives think, and how it listens to the pulse of the market. Drawing on the author's extensive international and Finnish research on Nokia, the book is the first strategic study of this extraordinary company, focusing on the way Nokia has built its existing capabilities into competitive advantages.
Probing far beyond the breezy articles and lightweight press release recyclings that have shaped popular conceptions of Nokia, The Nokia Revolution concentrates instead on the company's extraordinary historical evolution, the creation of its global focus strategy, and the innovations that are preparing Nokia for a mobile information society.
"In the nascent 3G world, Nokia has not opted for a 'let's-wait-and-see' attitude," says Steinbock. "It is making the change happen."
The Nokia Revolution transcends the immediacy of a single company or industry profile. It offers keen insights into what it's like to compete in a fastcycle, cutthroat, volatile environment. And it offers compelling lessons worldwide for both established industry leaders who need to sustain and renew their marketplace dominance and for upstarts seeking to topple the giants.
ISBN:9780814406366
