Description
There's much more to superselling than just showing a great product. Sales presentations that consistently get results are subtle blends of skill, performance, and manipulation. It's a craft that's almost magical-but a craft that can be learned. Now, five of the top salespeople in America distill lifetimes of sales expertise into a step-by-step guide that can help you succeed-regardless of the product or service you're selling.
You'll watch as a fictional character-representing the combined experience of these five leading sales pros-conducts the perfect presentation: from getting past a secretary on the phone to turning a recalcitrant executive into an eager new customer. Then you'll hear detailed commentary from each of the five experts on subjects including:
Doing your homework beforehand Creating initial interest
Fact finding
Presenting the product
Controlling-and assuming-the sale
Overcoming objections
Closing the sale
Servicing the customer
THE PERFECT SALES PRESENTATION shows you dozens of techniques in action that can make your presentations more effective-and more lucrative. In a world that is ever more competitive, here is practical sales advice from the best: your personal edge that can help get you to the top-and keep you there.
ISBN: 076783004955
