Description
In this original and imaginative slant on contemporary brand management, Thom Braun takes us into the minds of the world's greatest Western thinkers...
โข Heraclitus
โข Socrates
โข Plato
โข Aristotle
โข Descartes
โข Spinoza
โข Leibniz
โข Locke
โข Hume
โข Rousseau
โข Kant
โข Hegel
โข Nietzsche
โข Wittgenstein
โข Popper
... to reveal what they might say about branding if they were alive today.
Filled with contemporary examples, pragmatic insights and summaries of each philosopher's "top tips", this elegant and witty book will resonate with all marketing and branding professionals who want their intellectual and professional faculties stimulated by some new thinking.
