The Phoenix Factor: Lessons for Success from Management Failure

Why do some businesses go bust, while others thrive? In The Phoenix Factor management theorist and practitioner David Clutterbuck suggests that the attitudes adopted by a company can determine its success or failure.

But how does a company recognize that it is headed for disaster? David Clutterbuck puts forward a powerful method of preventing management teams from making matters worse when it is not too late to identify the problems and when they can still be saved from themselves. Aided by case studies and interviews from large and small companies, in a variety of sectors, he focuses on seven common sets of attitudes that can make the difference between capable, successful managements and those prone to disaster.

The Phoenix Factor is an essential read for everyone concerned with keeping businesses healthy. It appears at a propitious time, when receiverships are at a record level. For many companies, it could provide the understanding that makes the difference between failure and success.