Description
It takes all kinds to make a business environment. From CEOs to subordinates, from clients to suppliers, from you, yourself, to your colleague in the next office...everyone falls into one or more of these four basic personality types. Knowing who's who and fulfilling their unspoken-and often unconscious-needs lead to success: more innovation, cooperation, and achievement. Now from two of the country's leading marketing and behavioral experts comes a widely acclaimed guide that raises win-win strategies to new heights. You'll turn the old Golden Rule to pure platinum as you learn to:
โข PREDICT THE ACTIONS OF OTHERS AND GET WHAT YOU WANT OUT OF EVERY ENCOUNTER
โข USE INDIVIDUAL DIFFERENCES TO BUILD DYNAMIC TEAMS
โข CLOSE MORE SALES AND PROVIDE BETTER SERVICE TO YOUR CUSTOMERS
โข DEFUSE CONFLICT AND RAISE ENERGY, MORALE, AND PROFITS. ISBN:9780446673433
