Description
The Roots of Excellence is a breakthrough in business thinking. Here, for the first time, is a book that is as relevant to the ambitious young entrepreneur as it is to the seasoned corporate leader.
Bringing a fresh and lively approach to his analysis of business development, Ronnie Lessem delves into the roots of Britain's economy and culture and extracts those features, such as individuality and creativity, that make it unique. He shows managers and businessmen at all levels where to locate the positive forces in their own companies and how these can be cultivated for business to flourish. And to demonstrate just how this can be done, there is an in-depth analysis of four innovative, high-profile companies-ICI, Habitat-Mothercare, F International and Sinclair.
If you want to know how small enterprises grow into large corporations, and how to take yours to the top, The Roots of Excellence is not to be missed. ISBN:9780006368748
