Description
What does the world want? According to John Battelle, a company that answers that question in all its shades of meaning-can unlock the most intractable, riddles of basi ness and arguably of human culture itself. And for the past few years, that's exactly whas Google has been doing.
But The Search offers much more than the inside story of Google's triumph. It's a big-picture book about the past, present, and future of search technology and the enor mous impact it's starting to have on marketing, media, pop culture, dating, job hunting. international law, civil liberties, and just about every other sphere of human interest
