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The Second Bounce of the Ball- Turning Risk Into Opportunity
By: Ronald Cohen
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RM17.90 RM15.22
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Description
Everyone can see the first bounce of the ball. It is the second bounce that is uncertain. Ronald Cohen, one of the world's leading private-equity investors, argues that the entrepreneur's challenge is to take advantage of that uncertainty: for it is only in situations of uncertainty that substantial gain can be made.The Second Bounce of the Ball is the distillation of Cohen's 33-year career building Apax Partners into the largest global private- equity firm based in Europe. When he stepped down in 2005, Apax had more than $20 billion under management and offices in eight countries. He draws upon Apax's experience of backing entrepreneurial businesses across the world, among them AOL, Apple, Computacenter, Tommy Hilfiger, Inmarsat, Kabel Deutschland, Calvin Klein, Mรถlnlyke, Panrico, PPL Therapeutics, Q-Cell, Travelex, Waterstone's, Virgin Radio, Vueling and Yell.The book is required reading for entrepreneurs and all those who are interested in entrepreneurship. It is the essential insider's guide to risk and opportunity. ISBN:9780297851486