Description
Harness the Power of Social Networking to Promote Innovation and Drive Growth Millions of people use social networking sites, and companies are increasingly turning to social networking to build relationships with customers. But companies routinely miss the best opportunities to create value and promote innovationโby using social networking to build thriving communities of employees, partners, and customers. Business leaders and strategists can drive immense value from social networking โinside the firewall.โDrawing on her unsurpassed experience deploying innovative social networking systems within IBM ยฎ and for customers, Maria Azua demonstrates how to establish social networking communities, and then leverage those communities to drive extraordinary levels of innovation. Azua offers specific techniques for promoting mass collaboration in the enterprise and strategies to monetize social networking to generate new business opportunities. Whatever your industry, youโll learn how to choose and implement the right social networking solutions for your unique challenges...how to avoid false starts and wasted time...and how to evaluate and make the most of todayโs most promising social technologiesโfrom wikis and blogs to knowledge clouds.
ISBN:9780137018901
