Description
Tom Peters has for the past twelve years been telling international business that the rules have changed. Now he goes farther in The Tom Peters Seminar, the first in an exciting new series of original paperback books aimed at helping everyone - chairmen of major companies, middle managers trying to hold on to their place on the ladder (a mistake!), and even hotel housekeepers - thrive in the brave new world of business in the nineties. He presents the provocative and sometimes scary analysis plus advice that have led thousands from all over the globe to spend up to ยฃ1,000 a day to attend his trademark seminars.
These bold new ideas vault business people beyond reengineering, beyond total quality management, beyond empowerment, and even beyond change and toward nothing less than reinvention and revolution. The result, organised around nine such "beyonds", is a timely, graphically exciting volume, loaded with "how tos" for mastering the new economy.
In presenting a radical new view of how businesses can work, Peters offers the following challenge: "If you're not irate in the first thirty minutes of reading, if you don't throw this book down at least once in the first hour, and if you don't reach for the Maalox by the two-hour mark, then I and this book will have utterly failed you."
ISBN:9780333628645
