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The Venture Imperative- A New Model for Corporate Innovation

The Venture Imperative- A New Model for Corporate Innovation

By: Heidi Mason, Tim Rohner

Book Condition: Very good
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Description

This text argues that internal venturing must be viewed as a core element of corporate strategy. It provides a model for growing new business in the old business setting, detailing the right way to organize, manage and oversee a corporate venture so that it can flourish. ISBN:9781578513352

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Weight 796 g
Dimensions 245 × 160 × 36 mm
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ISBN 9781578513352

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