Description
The Art of Making 1 + 1 = 3
Synergy-it's the strategy that global leaders and small entrepreneurs alike are hailing as the great new hope for business in the 1990s.
The most authoritative source in business-The Wall Street Journal's "Manager's Journal" column-shows how to build bridges between departments, people, products, and markets so that together they produce an effect greater than that of each acting separately.
ISBN:9780385264921
