Description
WHY?
WHY do you do what you do?
WHY do you say what you say, think the way you think, act the way you act?
What if you could find out exactly WHY?
Wait...
WHY does your customer choose you?
WHY do they go somewhere else?
What if you could find that out, too-as well as the most effective way of talking to them to get them to choose you, not just once, but again and again?
The WHY Engine will answer every one of these critical questions and much more. It will provide you with the precise tools to build a company with an inspired culture and a marketing message that converts prospects into clients and clients into raving fans.
You will learn what took Apple, Southwest Airlines and Harley Davidson to the top of their industries-and how you can apply those same strategies to your business.
You will discover how Zappos and Google have created a culture unlike any of their competitors-and the step- by-step process to implement to build a powerful cause in your business.
We will help you discover your WHY. We will show you how to create messaging around it so that you attract those who believe what you believe.
We will breathe life into your cause and ignite your culture. We will analyze your Employee and Customer Journeys, and share ways to build inspiration into both.
This book is not about philosophy. It's about tools-business tools that you can use immediately to improve your organization both internally and externally.
Read it. Use them.
Inspire Your Team.
Inspire Your Customer.
ISBN:9780991071227
