Description
How can great companies do everything rightโidentify real customer needs, deliver excellent innovations, beat their competitors to marketโand still fail?The truth is that many companies fail because they focus too intensely on their own innovations, while neglecting the ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partnersโsome visible, some hiddenโdeliver on their promises, too. Ron Adner draws on over a decade of research and field testing to reveal the hidden structure of success, from Michelinโs failed run-flat tires to Appleโs path to market dominance. The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success.
ISBN:9781591846291
