Description
You are holding the definitive, compact resource on word-of-mouth marketing by one of the world's foremost experts on the topic. Dr. Ivan Misner is, perhaps, too modest to refer to himself as such, yet a simple examination of the record supports the view that he is a pioneer in the field of business networking and word-of-mouth marketing.
In 1985, Ivan founded BNI - Business Network Int'l. It began when he assembled a group of friends in Arcadia, California, to exchange business referrals. There was some overlap in the profes-sions represented by the people who attended. As a result, these people asked Ivan to start another group in Pasadena and promised to get twenty people to come to it. The overlapping occurred again in Pasadena.
ISBN:9781885167378
