Description
RX: REVOLUTION!Revolution: It's a word business people have trouble with, and justifiably so. But our competitive situation is dire. The time for 10 percent staff cuts and 20 percent quality improvements is past. Such changes are not good enough.Many of the ideas in this book will be new to readers of In Search of Excellence and A Passion for Excellence; others will be familiar. But the rate of change demanded by the prescriptions in this book and the boldness of the goals suggested will be unfailingly new- and frightening.So this book is about a revolution-a necessary revolution. It challenges everything we thought we knew about managing, and often challenges over a hundred years of American tradition. Most fundamentally, the times demand that flexibility and love of change replace our longstanding penchant for mass production and mass markets, based as it is upon a relatively predictable environment now vanished.Titling a book is never easy-the "selling proposition" must be presented in no more than a half-dozen words. Finding the right title here was especially tough... was it to be "Thriving amidst Chaos" or "Thriving on Chaos"? To thrive "amidst" chaos means to cope or come to grips with it, to succeed in spite of it. But that is too reactive an approach, and misses the point. The true objective is to take the chaos as given and learn to thrive on it. The winners of tomorrow will deal proactively with chaos, will look at the chaos per se as the source of market advantage, not as a problem to be got around. Chaos and uncer- tainty are (will be) market opportunities for the wise; capitalizing on fleeting market anomalies will be the successful business's greatest accomplishment. ISBN:0394567846
