Tiger Beer: Distinctly Asian, Unmistakably World Class

Description

Tiger Beer has made tremendous inroads into both Asian and Western markets. More than that, Tiger Beer is seen as a cool brand, judging by the number of Cool Brand Leader awards that it has won in the United Kingdom. In fact, it is one of a handful of Singapore brands that have made waves internationally. Since 1939, Tiger Beer has consistently been winning the gold award at international beer competitions and has some 40 such awards under its belt. This achievement is made even more remarkable by the fact that it comes from a country that has no beer-brewing tradition. In this book, Jacky Tai explores how this Singapore beer has managed to do so well internationally despite being an Asian brew. Learn the secrets of building a strong and consistent brand that the world recognises as you take a trip with Tiger Beer, from its birth in 1932 up to the present day. ISBN:9789812618450