Description
Why is being a leader more challenging than ever before!
โข The pace of change has never been faster.
โข You must meet shareholder, customer, and employee needs while outdistancing your competition.
โข Great strategies and processes are not enough; winning requires excellence in executing and implementing strategy.
โข Everyone is saturated with TQM, empowerment, and other flavor-of-the-month initiatives, making us all more cynical about change.
โข M&A is forcing the marriage of disparate cul- tures, brands, and markets.
What's the solution? Unlock behavior!
It's not enough to have brilliant strategies, effi- cient processes, and agile people. You've got to make these ingredients work together, and the key to doing so is behavior. It's what your people do and don't do that builds success or failure. That's why this book is called Unlock Behavior, Unleash Profits.
If you are an executive or key leader in operations, sales, marketing, engineering, support functions, or are an entrepreneur, Dr. Braksick has a powerful set of tools to help you unlock behavior. In this paradigm-shifting book, she reveals how to:
โข Understand everyone's behavior and its impact- especially your own.
โข Deploy an underutilized "secret weapon": feed-back and coaching
โข Pinpoint behaviors that are crucial to better performance and profitability.
โข Use behavioral science to sincerely lead others to achieve their best.
โข Apply this powerful science to improve your job and personal life.
This is not soft, faddish stuff. This is the science of human behavior, which can sustain change, unlike the management fads that lead companies astray. Backed by 50 years of scientific research, Dr. Braksick's techniques cut to the heart of work- place issues. Alone in the field, Dr. Braksick makes the discoveries of behavioral science accessible, translating the science into usable tools that you can apply for bottom-line business improvement. So prepare for success in the new millennium: Unlock Behaviour, Unleash Profits shows you how to achieve the performance and bottom line you have dreamed about!
ISBN:9780071358781
