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Up Against the Retail Giants: Targeting Weaknesses, Gaining An Edge

Up Against the Retail Giants: Targeting Weaknesses, Gaining An Edge

By: A. Coskun Samli

Book Condition: Very good
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Description

Focusing on the specific requirements of small and medium retailers, this resourceful guide is packed with practical insight and covers the gamut of retail issues, emphasising relationship management, customer service, in-store merchandise analysis, and special promotion opportunities for smaller retailers. ISBN:9780324233087

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Weight 469 g
Dimensions 235 × 157 × 24 mm
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ISBN 9780324233087

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