Description
Vision in Action is a pioneering work that addresses one of the most pressing business challenges today, integrating your company's strategic goals into day-to-day management decisions. A team of experts from Kepner-Tregoe, the renowned man- agement consulting firm, explains how you can harness your company's strategic vision to improve the performance of your department, group, or division- and set a course for long-term growth and success in an increasingly competitive global market.
All too often, only the top management team has a clear idea of a company's long-term strategic goals. Line managers, and sometimes even senior execu- tives, are left in the dark - and the consequences can be disastrous. You've probably read about how you can boost your company's performance by searching for excellence, learning from the art of Japanese management, and becoming a one- minute manager. And some of these management models may have helped you improve your oper- ational efficiency. But improvements in operations are not always enough. As Business Week has noted, some of the companies profiled in In Search of Excellence are now in serious trouble-because of strategic deficiencies.
With Vision in Action, you'll discover how you can use your company's strategic vision to achieve concrete management results and ensure steady growth and profitability over the long haul. Draw- ing on the actual experiences of nineteen very different organizations - from a large multinatio- nal chemical company to a small denominational university - the authors show how each organiza- tion was able to integrate its strategic vision into management decision-making at all levels. And they show how this shared knowledge of an organization's long-term goals- the kinds of goods and services it wants to expand, start up, or cut back, along with the market segments it wants to target-helped each organization achieve renewed vigor and growth.
Vision in Action explains the tensions that may arise between operational and strategic concerns - and shows you how a successful balance can be maintained. It suggests how you can sharpen your organization's strategic vision so that it can be easily understood and acted on by everyone. And it explains how you can apply strategic goals to a broad range of practical management decisions - and sustain the vision over time.
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