Wheels on Fire: The Amazing Inside Story of the DaimlerChrysler Merger

Description

When German auto manufacturer Daimler-Benz and Chrysler formed DaimlerChrysler in 1998, it was the biggest merger of industrial companies in history. In this text, independent journalist and business consultant Waller presents a history of the merger, analyzing its successes and pointing out what could have been done differently. The text is based largely upon interviews with DaimlerChrysler CEO Jnrgen Schrempp and other inside sources. Distributed in the U.S. by Trafalgar Square. Annotation c. Book News, Inc., Portland, OR (booknews.com) ISBN:9780340770368