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When Cultures Collide: Managing Successfully Across Cultures

When Cultures Collide: Managing Successfully Across Cultures

By: Richard D. Lewis

Book Condition: Very good
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Description

The premise of this work is that the successful managers of the 21st century will be the culturally sensitive ones. It also argues that competitive advantage can be gained from having strategies to deal with the cultural differences encountered in any international business setting. ISBN:1857880870

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Weight 713 g
Dimensions 230 × 158 × 36 mm
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ISBN 1857880870

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