Description
Just another book on customer service?
Or... is it a startling reality check?
A reality check on where we have missed the mark, the why be-hind this reality check, and a challenge for the renewal of our focus on the customer's needs versus our own idea of customer service.
This is a radical wakeup call book-one that presents a paradigm shift to "one of the biggest business opportunities of the new millen-nium: to reintroduce service as THE differential for competitive advantage".
Graham Foster, as a business advisor, CEO, counselor, profes-sional speaker and writer for decades, has walked this "talk" through countless encounters, analysis, and solution based sessions.
Now he has articulated a comprehensive evaluation of the need for a careful, contemplative, and purposeful reintroduction of service as the predicator of customer astonishment far beyond customer satisfaction.
The careful analysis of the why certainly goes beyond interesting to true fascination.
