Description
Are your customers demanding more from you, yet looking for ways to pay less? Are you facing a host of new competitors, some of whom you're not even familiar with? Are your customers noticeably more sophisticated in making purchases from you than ever before!
If your answer is Yes to such questions, you're hardly alone. The new reality is that buyers-both individual consumers and business-to-business purchasers alike can have it all: high quality, excellent service, and a competitive price. Across North America, and spreading rapidly throughout Europe, South America, and Japan, a seismic shakeup is altering the relationship between buyers and sellers. In industry after industry, buyers have become more demanding and less loyal. They are refusing to pay prices inflated by layers of middlemen; turning up their noses at sellers' dictates previously taken for granted; questioning everything from price to terms to warranties; substituting private-label, "no load," or clone products for brand names; negotiating harder for the absolute best deal at the absolute lowest price. What is occurring, as Win the Value Revolution makes clear, is nothing less than a global Value Revolution.
ISBN:9789839214130
