Description
"Suddenly," writes the Harvard Business Review 'entrepreneur- ship is in vogue." Every day thousands of Americans summon up their courage and deal themselves into the greatest game in town-starting up a business of their own. Most fail. This book is the story of the winners.
Drawing on lively business stories in a variety of industries, from bioengineering and housebuilding to manufacturing cat box litter and catering, Carter Henderson reveals the essential factors that separate winners from also-rans. He gives us the stories behind business superstars such as Xavier who created the Cabbage Patch Kids; Bill McGowan of MCI Communications; Mary Kay Ash of Mary Kay Cosmetics; and Frederick Smith of Federal Express. He identifies the experience-tested strategies that assure success, including little-known methods of market- testing new product concepts; ways to recognize crucial economic trends and precise customer preferences; strategy plans that attract working capital and launch the enterprise; and, finally, management techniques necessary to maintain quality control and overcome the crises any new business encounters. Henderson also tells you how to keep peace in a family-owned company, how to calculate the value of your company, and how you can sell your business for a great deal of money.
