Description
First impressions are critical.Make yours count with a winning sales letter! You know how important it is to make an authentic personal connection with clients and potential customers. You live for elevator pitches and face-to-face contact. You enjoy making people comfortable while offering ways to serve their needs. But do you put as much time and effort into that other, equally important sales the written word? Communications, marketing, and media expert Ralph Allora shows how to craft effective messages that reach out to new clients, keep you on their radar, and close the deal. Winning Sales LettersโFrom Prospect to Close teaches you how ISBN:9780071628112
