Description
WINNING THROUGH INNOVATION reveals why short-term corporate success often increases the chances of long term failure. To avoid this success syndrome, managers must learn to sustain incremental change while simultaneously leading revolutionary change. Great managers, say Tushman and O'Reilly, are architects, network builders, and jugglers. They understand how to employ these roles to foster a culture that celebrates stability and change in order to ensure success tomorrow.
Drawing on lessons from the authors' research and consulting practice as well as on the practical experiences of managers in dozens of companies worldwide-including Hewlett-Packard, Ericsson, Southwest Airlines, Ciba-Geigy (now Novartis), Xerox, and ABB-the book presents a complete manager's tool kit for overcoming the success syndrome. It explains how you can identify and diagnose the causes of performance gaps in your organization and develop action plans to attain-and maintain-industry leadership.
Winning through Innovation introduces the idea of ambidextrous organizations-firms or business units within firms that support different competencies, structures, cultures, and processes-as the key to creating innovation streams-fundamentally different kinds of innovation through which organizations take advantage of technology cycles to actively develop products and services that extend or replace existing ones.
Unlike other books on innovation, this is the first to provide systematic, integrated tools and tangible steps that you can begin using today to gain rich practical insights for managing innovation streams and evolutionary and revolutionary change in your own organization.
ISBN:9781578518210
