Description
Discover how you can become a better international manager and how your firm can dominate global markets. Winning Worldwide shows you how today's successful international firms got that way... and how they plan to sustain their international competitiveness.
Based on the successes, and occasional failures, of companies including Molson, L'Orรฉal, Procter & Gamble, Caterpillar, MacMillan Bloedel, Kodak, Fuji, Unilever, Boeing, Merck, Black & Decker, Quaker Oats, and others, Lamont describes the 10 crucial international business decisions you must make to enter overseas markets and gain a competitive advantage. These 10 steps for profiting in global markets are:
1. Success in Choosing Market Opportunities
2. Success in Fitting Core Skills
3. Success in Overcoming Barriers
4. Success in Sourcing
5. Success in Selecting Customers with High Quality Demand
6. Success in Creating Value
7. Success in Using Information 8. Success in Positioning Assets:
9. Success in Understanding National Differences
10. Success in Globalizing the Firm, Its Products and Markets
Lamont provides the specific details you need to effectively capitalize on all 10 of these international business strategies. Each chapter gives you several related examples from successful global competitors that demonstrate how you can apply these strategies and profit from overseas markets.
ISBN:9781556234194
