Description
Winning Worldwide develops a unique framework for integrating all the diverse aspects of an international business. Lamont lays out the ten crucial international business decisions managers must make to enter overseas markets and gain competitive advantage. In so doing this book provides a provocative antidote to the sometimes glib claims of globalism.
Since its first edition in 1991 Winning Worldwide has become an internationally recognised methodology with instant visibility in the global business community. The new edition of this definitive international business classic draws on Doug Lamont's 30 years' experience developing real and sustainable international business for some of the world's highest profile firms.
