Description
Could you make an educated guess at the downside-risk of a marketing strategy? Are you in the right ball-game, and faced with a crisis could you find an ad hoc solution? Would you recognize a Catch-22 situation?
These are just a few of the 265 specialized words that Dr de Bono defines here. Most of them are partly familiar, some are borrowed from business, technology and the sciences because of their usefulness. All of them are powerful tools of expression if used precisely; and, with the help of appropriate cartoons and illustrations, Dr de Bono defines them in terms of their usage so that the reader can use them precisely.
So the next time an economic adviser talks about cash-cows, or the local councillor starts a campaign about ecology, you know what to do. Reach for Wordpower and add a 'thinking chunk' to your vocabulary.
ISBN:0140046720
