Description
THROUGHOUT this book you will find one dominant assertion recurring in various forms: All effective writing is controlled by the writer's purpose. Except possibly when making a memorandum for himself, a writer is always addressing readers. He is trying to do something to those readers: to inform or convince or delight them, to explain some- thing to them, or to make them see or feel what he has experienced. Each of these general purposes will exert its own influence on the selection and presentation of his material.
- James M. McCrimmon
